Why you rarely
do what you read.
The problem isn't your memory. It's your workflow.
We designed Instyll to solve the Knowing-Doing Gap.
The Intention-Behavior Gap
In 2002, a meta-analysis verified a frustrating truth: having a strong intention to change only leads to action 53% of the time.
This is the 47% Gap. It's why you highlight books on "Leadership" or "Patience" but fail to act on them when it matters most.
The problem isn't that you forgot the advice. The problem is that the advice wasn't there when you needed it.
Each dot represents an opportunity to act.
Based on Sheeran & Webb (2016).
Notes die in your notebook.
You highlight a great quote about "Patience" or "Communication" in a book. You capture it in your notes. Great. But where does it sit? Deep in a folder you never look at.
Three months later, you actually need that advice—maybe during a difficult conversation or a stressful event. Do you open your notes and search for that quote? No. You're busy. You wing it. The knowledge was captured, but not applied.
Meeting with J. Smith at 2:00 PM
Not helpful. You already know about the meeting.
FOR YOUR 2:00 PM
Meeting with J. Smith
"Active listening requires getting your ego out of the way"
During the first 5 minutes, force yourself to wait 3 seconds before responding. Notice what J. Smith emphasizes.
Actionable. Specific. Adapted to your situation.
Moments:
Contextual Reminders.
Instyll adds a Time Dimension to your knowledge by creating Moments: intelligent pairings of your calendar events with relevant wisdom from your library.
We scan your calendar for events—from "Strategy Review" to "Dinner with parents"—and check your library for relevant highlights.
Just before your event, you get a gentle push:"Take a moment: Listen more than you speak..."
Whether it's professional skills or personal wisdom, we put the information in front of you exactly when you need to use it.
Based on the psychology of Implementation Intentions (Gollwitzer, 1999).