Why you forget
90% of what you read.
The problem isn't your memory. It's your workflow.
We designed Instyll to solve the Knowing-Doing Gap.
The Ebbinghaus Forgetting Curve
In 1885, Hermann Ebbinghaus discovered a harsh truth about the human brain: we forget 50% of new information within an hour. Learning isn't just about input—it's about retrieval. When you actively recall information just as you're about to forget it, you strengthen the neural pathway. This is called the "Testing Effect".
This is why reading 50 books a year feels "productive" but often yields zero behavior change.
Data adapted from Ebbinghaus (1885)
Notes die in your notebook.
You highlight a great quote about "Patience" or "Communication" in a book. You capture it in your notes. Great. But where does it sit? Deep in a folder you never look at.
Three months later, you actually need that advice—maybe during a difficult conversation or a stressful event. Do you open your notes and search for that quote? No. You're busy. You wing it. The knowledge was captured, but not applied.
"Discipline is choosing what you want most over what you want now."
"Discipline is choosing what you want most over what you want now."
Take a Moment
Meeting with J. Smith • Now
"Active listening requires that we get our own ego out of the way. We must want to hear what the other person is saying more than we want to be right."
— CRUCIAL CONVERSATIONS
Contextual Reminders.
Instyll adds a Time Dimension to your knowledge. We scan your calendar for events—from "Strategy Review" to "Dinner with parents" or "Gym time". Then, we check your library for relevant highlights.
15 minutes before your event, you get a gentle push:"Take a moment: Listen more than you speak..."
Whether it's professional skills or personal wisdom, we put the information in front of you exactly when you need to use it.
Based on the psychology of Implementation Intentions (Gollwitzer, 1999).